About the AWC Magazine - Issue 203 Download

ISSUE TEASER:

Rod Woodward, former publisher and founder of the American Window Cleaner magazine, wrote an article in the late 1980s about his expectations for his created magazine (then still a newsletter). Unfortunately, Woodward suddenly passed away in 1989, and current publisher Michael Draper wanted to remind the readers where the magazine began.

Are you evolving with the ever-changing landscape of business? WindowWashingWealth.Com's Jim DuBois discusses the changing landscape of marketing and why you, as a window cleaning business owner, may be falling behind. He reviews the primary forms of advertising over the years and says your inside reality and outside perception should match.

AWC contributor Michael Hinderliter examines the market profitability for roof cleaning. If marketed correctly, roof cleaning can be a particularly profitable service. Hinderliter divides his article into two informative sections: educating the customer and profitability. He concludes by saying roof cleaning can work as a good segue into other cleaning businesses.

ISSUE HIGHLIGHTS:

• Why you should or shouldn't wear a helmet during high-rise work
• Learn about the 'Bucket Buddy' and 'Hog Handle'
• How the digital age is affecting the way window cleaners do business
• What it's like to clean windows in Thailand